Welcome to Breakthrough ,
your Personalized Marketing Studio.
Automate and scale your marketing with features Canva doesn't have.
Specifically designed to address the unique challenges faced by real estate agents.
Your Brand
Grow your brand and be unforgettable by adding your color, logo, and contact info to unlimited premium designs.
  • Single property sites published in minutes and built to convert.
  • Immediate download of hundreds of branded social posts.
  • Ready-to-mail postcards in just a few clicks.
Your Time
Complete your marketing in just a few clicks with advanced automated features, including:
  • MLS integration: Create postcards, flyers, and more from an MLS#.
  • Automated postcard campaigns: Effortless sphere marketing all year long.
  • Automated marketing packages: Pre-created listing material direct to your inbox.
Your Savings
Invest your time and money in selling homes and growing your business, not in graphic design.
  • Easier to use than Canva and built for Realtors who want to sell.
  • 10% off print orders, paying you back for the cost of membership.
  • The ROI of the membership is 233% on a $25k commission check.
Ready to build your business with Plus?
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Explore the Marketing Center

Property Description Glossary

Property Description Glossary

Elevate the open house experience before the event.

Crafting a descriptive real estate property listing helps buyers imagine themselves living in the home you're selling. Be extra intentional with the words you choose to describe your listings. Use this real estate property description glossary to replace ordinary words like "good" and "pretty" with "desirable" and "picturesque."

Words are a powerful tool to use in your listings. Choosing the right words can elevate the open house experience or a showing before the event. It can also help increase buyer excitement and confidence about seeing your property.

Download Your Property Description Glossary

This is a PDF you can download to your computer. Print it out and get going.

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breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.